Bachelor of International Business

General description:

The Bachelor’s programme in International Business covers the area of management, strategic management of business, micro- and macroeconomics, the complex international environment in which business operates, and the impact of this environment on the business world and the economy. 


Training objectives:

The programme has been designed so that the student should be capable of understanding the basics of international business management, and acquire the tools to analyse the impact of culture, physical environment, technology, institutions and government on the internalization of business.



This programme prepares the student for employment in a multinational company (international mobility).



The internship included in the programme enables the student to have a practical experience and the opportunity to apply in the real working world the knowledge acquired in class.


Learning outcomes:

  1. Recognize the key functions of international business;

  2. Analyse and synthesize the financial decision-making process using statistical and quantitative analytical tools;

  3. Implement effective communication skills in a business management environment, especially in regards to a cross cultural environment;

  4. Attribute the impact of international culture and diversity as well as the interrelationship between various external factors on business practices;

  5. Apply the principles of business ethics and international corporate responsibility;

  6. Generate an international marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.


A diploma from SWISS UMEF University &

A RNCP title Responsable Opérationnel(le) de Gestion*, recognised by the France.

code NSF 310m, date de parution au JO du 19/07/2017, délivré par Formatives.

Accreditations and Certifications:

IACBE, CHEA, ASICeduQua & France Compétence


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Château d'Aïre

185 – 187 Route d’Aïre
1219 Aïre – Geneva, Switzerland

+41 (0) 22 732 07 12
(For general inquiries)



Château d'Aïre

187 Route d’Aïre

1219 Aïre – Geneva, Switzerland

+41 (0) 22 732 07 22

(President office related inquiries)


Château d'Aïre

185 Route d’Aïre

1219 Aïre – Geneva, Switzerland

+41 (0) 22 732 07 12
(For admission only)

Copyright © 2020 by SWISS UMEF UNIVERSITY. All Rights Reserved.

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