Bachelor of International Business
The Bachelor’s programme in International Business covers the area of management, strategic management of business, micro- and macroeconomics, the complex international environment in which business operates, and the impact of this environment on the business world and the economy.
The programme has been designed so that the student should be capable of understanding the basics of international business management, and acquire the tools to analyse the impact of culture, physical environment, technology, institutions and government on the internalisation of business.
This programme prepares the student for employment in a multinational company (international mobility).
The internship included in the programme enables the student to have a practical experience and the opportunity to apply in the real working world the knowledge acquired in class.
Recognise the key functions of international business;
Analyse and synthesise the financial decision-making process using statistical and quantitative analytical tools;
Implement effective communication skills in a business management environment, especially in regards to a cross cultural environment;
Attribute the impact of international culture and diversity as well as the interrelationship between various external factors on business practices;
Apply the principles of business ethics and international corporate responsibility;
Generate an international marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.