MBA option Marketing and Communication
This programme provides the student with extensive and practical training in marketing and sales functions.
At the end of the program, the student will master the analysis of the environment, prescribe and carry out marketing studies. He will be capable of taking decisions and implementing strategies and marketing actions. The student will be capable of communicating and managing independently a project in an international and multicultural milieu. The student must be able to head projects in an intercultural context.
Management positions in the areas of marketing: marketing manager, product manager, project manager, brand manager, head-end, an official for market research, marketing assistant.